Lead Generation Machine: Cold Email B2B Sales Master Course
Setting Up Your Lead Generation Machine
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1
About me: how this course came to beAn introduction on my credentials and how this course started!
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2
Developing the Right Mindset and Debunking Cold Email Myths
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3
Prospecting with Cold Emails 101
Introduction to prospecting and sending cold emails.
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4
Goal Setting
Go over the importance of writing down your goals.
Finding Companies to Email
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5
Whale Hunting and Fishing
Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.
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6
Prospecting Schedule
How to let up your prospecting schedule for your lead generation machine.
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7
Building Your Hit List
How to build your cold emailing hit list using google sheets or excel.
Finding the Right Stakeholder to Email
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8
Ideal Customer Profile (ICP)
How to build your ideal customer profile.
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9
Effort vs. Revenue
The most effective way to allocate your time when sending cold emails.
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10
Mining Companies with Google
How to use google to find companies to cold email.
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11
Mining with Popular Directory Sites
How to use popular directory sites to find companies to cold email.
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12
Mining Conferences and Attendee Lists
How to find companies using conferences to cold email.
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13
Mining Award Winners
Looking for companies to cold email using award winners.
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14
Using Your Personal Network
How to use your personal network to find companies and people to cold email.
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15
Mining LinkedIn
How to use LinkedIn to mine for companies to email for your lead generation machine.
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16
Online Communities
How to locate online communities to find companies that fit your ideal customer profile.
Finding Anyones' Email Address
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17
Why Finding the Correct Stakeholder is Important
The importance of finding the right stakeholder at a company to send a cold email to.
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18
LinkedIn
How to use LinkedIn to identify stakeholders to add to your lead generation machine.
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19
Company Website
Using a companies website to find stakeholders to add to your lead generation machine.
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20
Personal Network
Using your personal network to find people to add to your lead generation machine.
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21
Articles and Press Releases
Using articles and press releases to identify stakeholders.
How To Write Better Emails by Thinking like a Copywriter
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22
Why Email First
Why you should email your prospects on your lead generation machine hit list first before any other form of communication.
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23
Clearbit
How to use Clearbit to find emails and add them to your lead generation machine.
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24
Mailster & EmailGenerator.io
Intro on how to use mailster and emailgenerator.io for your lead generation machine.
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25
Hunter.io
Intro on how to use hunter.io for your lead generation machine.
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26
Datanyze
Intro on how to use datanyze for your lead generation machine.
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27
Facebook
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28
Data.com
Intro on how to use data.com for your lead generation machine.
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29
Norbert
Intro on how to use Norbert for your lead generation machine.
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30
LeadIQ
Intro on how to use leadiq for your lead generation machine.
Critical Email Guidelines to Follow
Common Cold Email Mistakes
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34
Length, Tonality, & Your First Sentence
The importance of length, tonality, and your first sentence in your lead generation machine formula.
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35
How to Personalize Your Emails
Personalizing your cold emails for your lead generation machine.
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36
Format and Spacing
How to format your cold emails for desktops and mobile devices.
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37
Using a Company Email and Formatting Your Email Signature
Why you should a company email for your cold emails and how to format your email signature.
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38
Having a Professional Website
How having a clean website can greatly impact your lead generation machine.
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39
Inspiring Curiosity
How to inspire curiosity with your prospects and influence them to respond to your emails.
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40
How to Email info@/Generic emails
Templates to use when emailing a generic email address.
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41
Using Emojis, Exclamation Points, and Smiley Faces
Rule of thumb for using emojis, exclamation points, and smiley faces.
Cold Email Scripts and Templates
Objection Handling and How to Turn Emails Into Meetings
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44
How to Succeed with Email Scripts and Templates
Developing the right framework when using cold email templates to achieve the highest level of success.
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45
The Pain Doctor Formula
Using the Pain Doctor Formula to craft your cold emails.
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46
Appropriate Person Formula
Using the Appropriate Person Formula for your cold emails.
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47
Creating an Internal Referral
How to create an internal referral within a company.
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48
Event Based Cold Emails
How to send event based cold emails.
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49
Offering Value
How to offer value to your prospects.
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